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Sunday’s email about how Tom Baker initially scored poorly as the new Doctor Who got a lot of good feedback, so I thought I’d talk a little about how I came up with it and what made it ganska powerful.
And more importantly, how you can use the same process yourself to come up with good ideas for your emails.
There’s also a bonus tip if you read to the end :)
So the genesis of the idea was simple. Unlike The Genesis of the Daleks - sorry, couldn’t resist.
I was reading the BBC website on Saturday and scrolled down to the not-so-serious section they always have at the bottom of the home page. it mentioned it was Tom Baker’s 90th birthday and had links to his early episodes along with some of the feedback.
So inom clicked through and - after taking a peek at a few old episodes for nostalgia’s sake - realised there might be a useful lektion in there about not immediately reacting to feedback since change is always challenging.
I then googled around to grab a few facts and figures
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Soliloquy on the Beacon
Would you like a jelly baby?
"I have no regrets about being 'Doctor Who'. It was the greatest thing that ever happened to me."
Thomas Stewart Baker MBE (born 20 January 1934 in Liverpool, England) isDoctor Who.
An old story goes that if you don't know what Tom Baker looks like, all you need to do is close your eyes and think of the Doctor... and that's him. Curly hair, floppy hat, long multicoloured scarf and toothy grin. Instantly recognisable. Even today, forty years since leaving the role, he's generally accepted as being the best-known of any of the fourteen actors to have played it to date and has only now been surpassed in popularity by David Tennant; even newer and/or younger Whovians, for whom Tennant is their iconic Doctor, list Baker as the Classic Doctor. Certainly he was the longest-serving (seven seasons in total), so he is embedded in the public consciousness better than most of the others.