Herbert hoover presidential campaign slogan
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Political Slogan
Overrated “A chicken in every pot; a car in every garage [1928].” This well-known slogan, widely attributed to Herbert Hoover, originates with Henry IV of France, who wished for (but wisely did not promise) a chicken in every pot. Why is it overrated? First, there’s the fact that Hoover never said it. Hoover, a politician not known for his sparkling personality, left slogan writing to his supporters. The slogan appeared in an ad paid for by “Republican Business Men, Inc.” that ran in the New York World under the headline A CHICKEN FOR EVERY POT. The Business Men were careful to adapt the crib for modern times by adding “and a car in every backyard, to boot.”
Then there is the fact that the phrase didn’t so much help Hoover as hurt him. In the 1932 election, the Democrats mocked Hoover’s “promise” for chickens and cars in the midst of lengthening bread lines, rising unemployment, and massive inflation, leading Hoover to vehemently deny ever having said it.
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List of United States presidential campaign slogans
This is a list of U.S. presidential campaign slogans from 1840 onward.
1800–1896
[edit]1840
[edit]1844
[edit]1848
[edit]1852
[edit]1856
[edit]- "Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan of John Fremont
- "Fremont and freedom" – John Fremont
- "We'll Buck 'em in '56" – James Buchanan, playing on "Old Buck", the nickname associated with his last name. (Also "We Po'ked 'em in '44, we Pierced 'em in '52, and we'll Buck 'em in '56". See Franklin Pierce, 1852.)
1860
[edit]- "Vote yourself a farm and horses" – Abraham Lincoln, referring to Republican support for a lag granting homesteads on the American frontier areas of the West.
- "The Union must and shall be preserved!" – Abraham Lincoln
- "Protection to American industry" – Abraham Lincoln
- "True to the Union and the Constitution to the last." – Stephen A. Douglas
- "The champion of popular sovereign
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Puns, rhymes and catchy phrases do remarkably well in United States presidential campaigns, even if they seem a little cheesy. After succeeding Warren G. Harding when he died in office, Calvin Coolidge won the 1926 election using the slogan “Keep Cool with Coolidge.” Dwight D. Eisenhower’s 1952 slogan, “I Like Ike,” was so popular that one of his 1956 reelection slogans was “I Still Like Ike.”
“What’s [‘I Like Ike’] actually say about his policies? Nothing, but it’s cute,” says Julia Abramoff, publisher and director of editorial at Apollo Publishers, which will publish Words to Win By: The Slogans, Logos, and Designs of America’s Presidential Elections in October 2020. Historically, popular presidential slogans focus more on being short, pithy and memorable than on articulating a candidate’s policy position.
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Yet sometimes, these attempts to be cute verge on awkward. In 1936, Franklin Delano Roosevelt’s opponent, Alf Land